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KMID : 1160120190080010003
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Journal of the Korean Society of Beauty Cultural Arts
2019 Volume.8 No. 1 p.3 ~ p.17
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The A Study on the Perception and Design Preference of Man’s on the Women Nail Care and Art
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Han Seon-Re
Soung Yeon-Sook
Lee Keun-Kwang
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Abstract
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This study was conducted for 303 males in Daejeon City and the Chungcheong region, and the collected data was analyzed through SPSS 22.0. The results of this study can be summarized as below. When examining men’s perception of nail art, this study found out that 59.4% recognized or experienced it, and as a channel that they came to know nail art, the rate of their opposite-sex friends or wives was as high as 43.9%. However, 48.9% responded that they did not conduct any nail care or art most of the time, while 22.2% conducted fingernail and toenail trimming. It was also found that out of all the research subjects who knew about but never experienced nail care or art, 82.9% responded that they did not want to receive nail care. When examining men’s perception of women nail art, this study found out that they tended to perceive nail art-conducting women as ‘those sensitive to fashion’. Besides, they thought of appearance care as one of the fashion fields and perceived appearance care-conducting women as professional women. They also responded that nail art was such a good way of refreshing women and highly perceived nail art-conducting women as those who were good at self-management. When asked if women needed to conduct nail art, people in their twenties to forties, except teens, highly responded that women needed to conduct nail care and art, while thinking that nail art had nothing to do with wealth and showing positive reponses to women’s spending money on nail art. Moreover, they highly perceived that nail art-conducting women looked much cleaner, but moderately perceived that nail art was good for the health of fingernails and toenails. This study also discovered that the older they were, the more they perceived that women’s fingernails and toenails were better as they were than their nail and toe polish peeled off. When examining men’s preferences for nail art designs, this study found out that men preferred most natural nail colors and shapes, neat images in transparent and pink colors and round-shaped fingernails. The most preferred nail design was gradation nail art(26%.), and except people in their forties, those in teens to thirties preferred gradation nail art most.
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KEYWORD
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Nail care, nail art, perception, preferences
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